Brand modernisation and website revamp for a respected international trade body
Fall Arrest Safety Equipment Training (FASET) is a trade body for the safety net rigging and fall arrest industry. With only a very basic web presence and no real brand identity except for a logo, FASET approached us to modernise their outward-facing promotional materials.
We worked with FASET to prioritise the content that they wished to convey online, and improve it's visibility and the navigation across pages. Many of the web pages required data tables or lists of information to be presented, so we employed subtle animation effects to condense these initially into concise visual statements to improve readability. The entire website was rebranded with new digital graphics to create a modern, dynamic statement for the trade association that would easily extend to offline promotional materials.
Tony Seddon (Company Secretary), FASET