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Chestnut Horse Feeds is based in Willey, near Rugby. For their new website design, a striking brand identity offering immediate contrast and impact was deemed very important. A clear site layout has also been employed to make it easy for customers to navigate to the products that interest them.
Customers on the website can quickly buy products online through an e-commerce solution powered by PayPal. It's an efficient way to assess online demand, and provides a core set of tools to manage the orders received through the site. And because the website is very responsive, we can also quickly hide products that are out-of-stock due to seasonal shortages.
“Not only do we now receive a lot more internet orders through our easier ordering system, we are also getting a lot more hits generally due to us being higher positioned on search engine results..”
Catherine Bromell, Chestnut Horse Feeds
